Here are the typical services I provide for my clients and sample prices, which vary based on the size of the website, e.g. number of pages, amount of content, special features, etc.
Our first chat is always free so we can figure out exactly what you need and decide if we are a good fit. Then I provide you a quote for my services that you can consider before booking.
Website Review - starting at CHF 150
You already have a website but perhaps it is outdated and you’re not getting with the results you hoped for. You know the website could be better, but you’re not sure what to do.
First I have you fill out a questionnaire, telling me about your business and current website. Then I spend an hour reviewing your website, checking for design issues, technical problems and opportunities for optimization. I prepare a detailed list of suggestions for improvement and send it to you for review. Then we have a 1 hour meeting (usually via skype/zoom) to discuss my findings and suggestions. If you want help making these changes, I’m available at an hourly rate or I can quote you for the full project.
Website Redesign Coach - starting at CHF 300
Some clients prefer to do the redesign work themselves (usually to save money) but they often need help with some of the details and require training on their website builder tool to help the work go faster.
As a “redesign coach” on this project, I can suggest more detailed action plan than covered in the review. This usually includes mock-ups for layout and structural changes and more guidance on design and content changes . Since I’m more familiar with the website builder tools, I can suggest clever design solutions that will save you time and improve the site design. I also help you resolve technical issues on your site.
Website Redesign - starting at CHF 600
Redesign projects vary widely depending on how much needs to change. Some clients simply need to streamline and reorganize page content. Others are changing the whole look & feel of the site. Others are moving to a new platform (e.g. from a custom built site to a consumer website tool like Wix). So we always start with a call to discuss your goals and needs, then I provide a quote listing exactly what services are included.
A redesign project usually involves revising or creating new copy, sourcing new images, and creating a new visual style (i.e. logo). If necessary, I have partners who can provide these services and I’m happy to make an introduction.
At the end of the project, I include a one hour training session to make sure you know how to edit content and maintain your website over time. If later, you need support for specific tasks, you can book time with me at my hourly rate of CHF 60/hr.
New Website - starting at CHF 800
A new website project is obviously more work, from creating a new design and structure from scratch to gathering and creating content to technical decisions about hosting and visual building tools. I’m here to help every step of the way.
For a new website, we have a call to discuss your business goals and feature requirements. The scope and price of the project depends on the amount of content/pages and special features like:
- blogging
- event management
- appointment booking
- integration with email marketing
- online store
- dual language
Then I provide you a quote with a clear outline of what I will build as part of this project. If you later want to add features not covered in the initial quote, I can provide an add-on quote for those features.
Once you accept the quote, I usually start by creating visual sketches of the website structure, that we can easily adjust before I build anything. This helps us figure out what content we need and which website builder to use. I typically suggest Wix, Squarespace or WordPress, but it completely depends on which features you need.
Branding, copy & photography
My specialty is web and user experience design and I have excellent partners for graphic design (logo, brand style), photography, video, copy editing, and translation. Some web designers provide these services themselves. But in my experience, these are all very different disciplines and are better served by experts in each field. I always work closely with my partners to make sure the content they provide meets the needs of the website.
If you have an existing logo and brand style (fonts & colors), I integrate this into the website design. But many clients find that this is a good time to revise their brand styling. In that case, I highly recommend my graphic design partner that I’ve worked with on several website projects.
You will definitely need new copy for the website and possibly translation. I will provide you an outline of the website, so you can “fill in the blanks” with appropriate content. If you need more help with copy editing or translation, I have partners I can recommend.
Photography is a key element of any website and can really elevate the look and impact of your brand. I can help you source stock photography or provide a photography brief with sample photos to your photographer to make sure we get exactly what we need.
What's included
Every website project is built so it is mobile responsive, GDPR compliant (cookies & privacy policy) and optimized for good SEO. I also help you set up analytics and include an analytics intro in my training.
At the end of the project, I include a one hour training session to make sure you know how to edit content and maintain your website over time. If you later need support for specific tasks, you can book time with me at my hourly rate of CHF 60/hr.
Blogging Coach - starting at CHF 300
Whether you are promoting a business, indulging in a hobby, or wanting to share your experiences with friends & family, a blog is a great way to share information and build a community. After over a dozen years and countless late nights of managing a variety of WordPress blogs, I’ve learned a lot about what works and what will drive you crazy.
As a Blogging Coach, I can provide strategic advice and technical help in setting up and maintaining your blog for personal and small business ventures. My services are flexible to focus on just the help you need. It’s best for us to start with a call to discuss what you need, then I can put together a custom package for you. Here are some of the services I can provide:
Blog Setup/Clean up
- set up your website on WordPress
- select and customize templates to fit your needs
- structure posts to streamline the posting process
- optimize SEO (Search Engine Opitimization) so people can find you
- blog “housecleaning” – clean up the mess of an existing blog so you can start fresh (e.g. reorganize categories, tags, etc)
- set up and explain analytics for tracking effectiveness
Photo Management
- organize your photo libraries
- strategize photo selection for various social media platforms
- suggest photo editing techniques to improve visual impact
- train you on Adobe Lightroom for photo organization and editing
- design photo layouts that best tell your story
Content Strategy
- brainstorm post topics
- create a posting calendar/schedule
- craft your online personality or “brand”
Social Media
- craft your online profile to attract new followers
- select effective hashtags
- review captions to suggest changes
- analyze past performance to improve engagement
- create posting schedule
On-going support - CHF 60/hr
I always build websites so they are easy for my clients to maintain in the long term. I don’t think you should have to come back to me for every little change.
But if you need help with specific tasks or a short coaching session to discuss a particular aspect of your website, you can always book short sessions with me at my hourly rate of CHF 60/hr.
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