
Based in Geneva, The Application Coach helps students navigate Swiss and international college admissions with confidence.
For years, she had been struggling to update her WordPress site on her own. While she initially booked me just to train her on WordPress, our working relationship expanded into reworking her messaging and visual identity to highlight the value and unique aspects of her services.
We ditched the old site and I built a new website on Wix, including a blog to help her market her workshops. I created a structure that made it much easier for her to update content herself. The result is a site that clearly communicates her offerings and gives her a smooth, stress-free editing experience.

The Application Coach